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Critical-fail criteria explained for WhatsApp calls

Philani Chade Maswanganye · 25 April 2026 · scoring · critical-fail · qa-scoring

Critical-fail criteria — WhatsApp

A critical fail scores zero overall, regardless of how strong the rest of the call was.

On WhatsApp interactions, the most common critical fails are:

  • Failing to authenticate the customer
  • Quoting fees you can't substantiate
  • Disclosing account details to an unverified caller

If a criterion is marked critical, QUALICORE will require a comment of at least 80 characters explaining the rationale before the evaluation can be submitted. This protects the agent in any subsequent dispute.

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Critical-fail criteria explained for WhatsApp calls | QUALICORE Blog